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May 29, 2013

S N D N S T A // Brand

Sandanista comes from the name, Sandinista, a revolutionary party that overthrew the government and took power in Nicaragua from 1979 until 1990. The Sandinistas philosophy was to free people from social, economic and political oppression - this mixture of causes made them very unique leaders.

Sandanista stems from the foundation and carefree idealism of COMUNE taking inspiration from the freethinking, revolutionary outlook of the Sandinistas with the mantra, “Logic of the majority”.

Building upon COMUNE’s creative platform, Sandanista, addresses the need for broader distribution and greater diversification in specific markets. Sandanista is an exclusive, affordable, diffusion collection that offers a complete array of menswear pieces and competitive pricing.

Sandanista provides an exclusive brand experience and progressive collection designed to elevate the direction, perception and product assortment currently available for the consumer at retail.

Like COMUNE, Sandanista will continue to evolve as a brand and leader setting forth to inspire the consumer to discover the world through their own interpretation and identity. 

May 29, 2013